I have just completed a two week work experience placement at Future Publishing in the Bookazine department. It was a great opportunity and I will hopefully carry on working with them alongside my studies until I graduate.
My main focus was a marketing campaign for their new bookazine, Craft Beer: 365 of the World Best Beers. I was given the task to write cover letters and send out copies of the magazine to companies who have been particularly supportive of the issue. I also had to create asset files and send emails encouraging companies to promote us on their social networking sites. I was also given the task to create a buzz about the magazine on Twitter so I created a series of tweets to be released over the Christmas and New Year period on Tweetdeck. You can see them all on the Future Bookazine Twitter account. They have a relatively new Twitter account and I managed to double their following in my time there, and create lots of interest about the bookazine. I also did some branding on their Twitter account:
Other tasks included proofing flat plans and cutting flat plans for project china, which involved cutting down existing magazines to export them to countries with big expat communities. I was also given the task to write cover lines for a project china issue.